index_img1.gif What obstacles to the implementation of research finding have to be overcome?
Advising consumers can lead to unintended behavioural consequences
The first major point in this map is a general one: Insights from the ‘lab’ often cannot be translated into practical advice. Even worse: In the social world, even real-life cases often cannot be compared with each other in such a way that sound forecasts can be made. Surely, there is no solution to this problem: Social scientists as well as historians have to deal with it all the time.
The second point is more specific: Policy advice is difficult when there is uncertainty leading to disagreement among experts – which is the case in the field of sustainability research. Although the questions discussed in this section of the map were touched upon mainly at the pre-conference and explicitly discussed in the conference keynotes or the sessions, they represent one of the most urgent topics in science communications.